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WASS Wed, January Topic “From Random Acts of Marketing to Brand OS”
Staffing marketing has a chronic disease: randomness. Pop-up events, sporadic campaigns, inconsistent messaging, “one-off” initiatives, all of which are disconnected and exhausting.
What if marketing could be a system instead of a series of scattered efforts?
Join Jay Mattern, CEO of TerraFirma Marketing and WASS President, Clay Pautz for an interactive discussion on building a Brand Operating System — a structural, repeatable, year-round marketing engine that aligns message, medium, and measurement.
In this session, you’ll explore:
- How to operationalize your story so marketing becomes a system, not a series of events
- How to create the framework for building a Brand Operating System, a structural, repeatable, year-round marketing engine that aligns message, media, and measurement
- How to define a core narrative, connect it directly to content pillars, and align execution to business development rhythms
- What a modern go-to-market system looks like inside firms that scale consistently
